Strategic Choices and How to Implement Them

Your company's patent portfolio could have greater value than you ever imagined. This seminar was about acquiring and monetizing patents, identifying which patents in your portfolio to monetize, determining where the gaps are in your portfolio, timing when it is advantageous to purchase, assessing the market place and much, much more.

Click on the title of each subject below to view the presentation slides as a PDF.

1. Portfolio Analysis and Strategy Bruce Sunstein, Sunstein Kann Murphy & Timbers LLP Aligning IP strategy with business strategy Techniques and tools for portfolio analysis and mining Identifying gaps, monetization opportunities, and cost-savings				Bruce Sunstein is founder and partner at Sunstein Kann Murphy & Timbers LLP

2. Patent Purchasing - The Why and How Phil Stern, yet2.com Motivations - Freedom to operate, cross-licensing, defensive Identifying opportunities The value of anonymity Examples and success stories				Phillip B. Stern is Founder and CEO at yet2.com

3. Monetization: Licensing vs. Litigation Lisa Tittemore, Sunstein Kann Murphy & Timbers LLP Carrot or stick? Establishing evidence of use Sizing and timing the opportunity Talk first or sue first?				Lisa Tittemore is a partner and patent litigator at Sunstein Kann Murphy & Timbers LLP

4. Monetization by Sale Brad Kullberg, yet2.com Channels and buyers Current market conditions, prices, deal flow Examples and success stories				Brad Kullberg is Vice President at yet2.com